GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, JT Eaton generated nearly half (48.8%) of its revenue share through Ace Hardware from January to May 2026, making it the brand's dominant retail channel across the five tracked retailers. Amazon followed as the second-largest contributor at 18.8%, with Menards and Lowe's capturing 16.4% and 13.8% respectively, while Home Depot accounted for just 2.3% of revenue share. The brand maintained an accessible average product price of $6.73 during the tracked period. Notably, JT Eaton's average price saw a 7.6% overall decrease during the March to May 2026 trend period, suggesting increased pricing pressure or a shift toward lower-priced SKUs. Despite this price decline, overall revenue still managed modest growth of 0.8% over the same timeframe, indicating resilient consumer demand for the brand.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for JT Eaton on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for JT Eaton.
BY REVENUE
JT Eaton sells 34% online and 66% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 28% in Jan to 33% in May.
Online
34%
66%
Offline
Online channels
34%
Offline channels
66%
BY REVIEW COUNT
Across 204K ratings on 5 retailers, JT Eaton averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 204K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$43.20
Price
$22K
Revenue
