GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Ace Hardware, Amazon, Home Depot and Menards between January 1 and July 31, 2026, Gilmour — a brand held by the privately owned Lawn & Garden LLC — generated the bulk of its sales through a narrow retail base. Lowe's alone accounted for 40.1% of year-to-date revenue, with Ace Hardware adding another 25.1%, meaning roughly two-thirds of turnover flows through just two retail partners. Amazon contributed 16.4%, while Home Depot (10.5%) and Menards (7.8%) rounded out the mix. Pricing has moved sharply upward, with the average selling price climbing 45.9% over the tracked period to $22.13 — well above the $17.72 year-to-date average — including a 19.1% month-over-month jump in the most recent period. That premiumization has come alongside softer volumes, as revenue fell 7.2% month over month and 15.6% across the timeseries window.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 46% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Gilmour on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Gilmour.
BY REVENUE
Gilmour sells 67% online and 33% offline. Online runs through 3 channels; offline through 2. Online share has moved from 62% in Mar to 76% in Jul.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%
BY REVIEW COUNT
Across 207K ratings on 5 channels, Gilmour averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 207K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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