Redragon

Redragon Market Overview

According to Grips Intelligence data, Redragon generated virtually all of its online revenue through Amazon, which accounted for 99.9% of its retailer share in January 2026. The brand experienced impressive momentum, with revenue growing 43.2% from November 2025 through January 2026, while maintaining a competitive average product price of $37.88. Despite this strong growth trajectory, average prices slightly decreased by 0.6% over the same period, suggesting a volume-driven strategy rather than price increases. Redragon's top five products each commanded between 4.7% and 5.6% of total revenue share, indicating a well-distributed sales mix with no single product dominating performance. This balanced portfolio, combined with its aggressive growth on Amazon, positions Redragon as a brand gaining significant traction in the online retail space.