GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 shows Razor-Back, a brand under Griffon Corporation (NYSE: GFF), concentrating the vast majority of its sales through a single retail partner, with homedepot.com accounting for 87.0% of year-to-date revenue. Ace Hardware follows at 10.6% share, while Lowe's contributes just 2.4%, underscoring how heavily the brand's performance is tied to one account. Revenue softened over the tracked period, falling 14.9% overall and dropping 21.0% in the most recent month versus the prior month. Pricing has held far steadier, with the average product price at $60.46 and an overall decline of only 0.4%, though the latest month slipped 4.8% to $59.12. That combination of stable pricing alongside falling revenue points to volume rather than discounting as the primary pressure on the brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Razor-Back on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Razor-Back.
BY REVENUE
Razor-Back sells 89% online and 11% offline. Online runs through 2 channels; offline through 1.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 158K ratings on 3 channels, Razor-Back averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 158K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis