GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data tracked by Grips Intelligence from January to April 2026, Razor-Back demonstrated strong momentum with revenue growing 53.0% over the observed period across major retailers including Home Depot, Ace Hardware, and Lowe's. Home Depot dominates as Razor-Back's primary retail channel, commanding an overwhelming 87.8% share of the brand's total revenue, while Ace Hardware accounts for 10.1% and Lowe's trails at just 2.0%. The brand's average product price sits at $59.84, with average pricing trending upward by 2.3% over the period. Razor-Back's heavy concentration at Home Depot suggests a deeply established partnership, though the relatively small footprint at Lowe's may represent an untapped growth opportunity. These insights highlight Razor-Back's competitive positioning and pricing strategy within the home improvement retail landscape during early 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 53% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Razor-Back on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Razor-Back.
BY REVENUE