BLUBIRD

BLUBIRD Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Lowe's, Home Depot, and Amazon shows BLUBIRD's demand concentrated in the home improvement channel rather than marketplaces. Lowes.com accounts for the largest share of year-to-date revenue at 44.7%, followed closely by homedepot.com at 39.3%, while Amazon contributes just 15.9%. That near-even split between the two big-box retailers leaves the brand heavily dependent on brick-and-mortar retail partners for roughly 84% of tracked sales. Momentum has softened over the observed window, with revenue down 19.0% overall and a sharp 44.3% month-over-month decline in the most recent period. Pricing has also drifted lower, with the average selling price of $94.70 year-to-date easing to $82.03 in the latest month, a 7.0% monthly decrease and a 2.3% decline across the tracked period.