PURIFY

PURIFY Market Overview

According to in-store data from Grips Intelligence covering January 1, 2026 through August 31, 2026, PURIFY's measured performance is tracked almost entirely through a single retail channel, Lowe's. That concentration is near-total, with lowes.com accounting for 99.9% of the brand's year-to-date revenue share, leaving PURIFY highly exposed to the performance of one retail partner. The brand's average product price sits at $90.65 across the period, positioning it toward the premium end of its category. More recent momentum has been sharply negative, with revenue falling 96.4% month over month and average selling price dropping 44.1% to $54.22 in the same window. Taken together, the Grips Intelligence figures point to a brand facing both steep volume contraction and significant price erosion in the latter part of the tracked period.