PURIFY

PURIFY Market Overview

PURIFY's in-store performance, tracked by Grips Intelligence from January 1 to July 31, 2026, shows an unusually concentrated retail footprint, with Lowe's accounting for 99.9% of year-to-date revenue. The brand's average product price sits at $90.10, though pricing has trended sharply downward, falling 40.5% across the measured period to $54.22. Revenue momentum has weakened dramatically, declining 96.4% month over month and 99.3% over the tracked window. That combination of steep price erosion and near-total revenue contraction suggests distribution or assortment changes at its single dominant retail partner rather than broad-based demand softening. Because multiple unrelated companies operate under the PURIFY name, brand-level benchmarking should be approached with caution.