GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across acehardware.com, lowes.com, and Amazon from January 1 to July 31, 2026 shows Pro Mix, a brand of the privately held Premier Tech, concentrating nearly all of its sales in two retailers. Ace Hardware led with a 54.7% revenue share, followed closely by Lowe's at 42.5%, while Amazon accounted for just 2.8%. Momentum weakened through the May–July window, with revenue falling 34.0% month over month and 55.7% overall across the period. Pricing softened alongside volume, as the average selling price slipped 12.6% month over month to $16.81 and declined 29.1% across the tracked window. That leaves the latest average price well below the $20.88 year-to-date benchmark, pointing to sustained discounting or a shift toward lower-priced formats.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 56% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 29% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Pro Mix on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Pro Mix.
BY REVENUE
Pro Mix sells 24% online and 76% offline. Online runs through 2 channels; offline through 2. Online share has moved from 20% in Mar to 16% in Jul.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVIEW COUNT
Across 5.4K ratings on 3 channels, Pro Mix averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 5.4K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
