GRIPS CUSTOMERS & RESEARCH PARTNERS
SurfaceMaxx, a brand owned by Hong Kong–based sourcing firm Shining Golden Yida, generated in-store sales tracked by Grips Intelligence across two retail channels from January 1 through July 31, 2026. Lowe's dominates the brand's brick-and-mortar footprint with 82.2% of year-to-date revenue, while Ace Hardware accounts for the remaining 17.8%. The average product price across the portfolio sits at $35.62, though assortment pricing diverges sharply by retailer, with Lowe's top sellers reaching $135.10 versus a $74.99 ceiling at Ace Hardware. Momentum has softened recently, with revenue falling 27.3% month over month and 30.7% overall during the May–July 2026 window. Average selling price also slipped 6.7% to $33.75 in the same period, suggesting discounting has yet to offset the volume decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 31% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for SurfaceMaxx on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for SurfaceMaxx.
BY REVENUE
SurfaceMaxx sells 12% online and 88% offline. Online runs through 1 channel; offline through 2.
Online
12%
88%
Offline
Online channels
12%
Offline channels
88%
BY REVIEW COUNT
Across 53K ratings on 2 channels, SurfaceMaxx averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 53K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$41.99
Price
$182K
Revenue
$74.99
Price
$163K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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