GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data tracked by Grips Intelligence from January to April 2026 across Lowes, Ace Hardware, and Amazon, MTD Genuine Parts demonstrated strong momentum with revenue growing 146.7% over the observed period. The brand's average product price settled at $36.23, with average pricing surging 66.8% during the tracked timeframe, signaling a notable shift in product mix or pricing strategy. Lowes.com dominated as the primary retail channel, commanding an overwhelming 84.4% of MTD Genuine Parts' total revenue share. Ace Hardware and Amazon accounted for the remaining distribution at 10.3% and 5.3% respectively, highlighting the brand's heavy reliance on a single retailer for the vast majority of its sales volume. This concentration alongside rapid revenue acceleration suggests MTD Genuine Parts is experiencing significant seasonal demand driven largely through its Lowes partnership.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 147% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 67% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for MTD Genuine Parts on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for MTD Genuine Parts.
BY REVENUE
$32.74
Price
$8.6K
Revenue
$89.34
Price
$8K
Revenue
TO MTD GENUINE PARTS
