GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Primitive Planters generated the majority of its revenue through Ace Hardware, which accounted for 91.1% of total revenue share between January and April 2026, with Home Depot capturing the remaining 8.9%. The brand's average product price during this period stood at $16.11, reflecting a 4.3% overall decrease in average pricing over the tracked months. Revenue performance showed a notable decline, dropping 30.3% over the observed trend period, signaling potential challenges in demand or distribution. These insights, covering retailers Ace Hardware and Home Depot, suggest that Primitive Planters remains heavily reliant on a single retail channel for the vast majority of its sales. Monitoring whether the brand diversifies its retailer presence or stabilizes its pricing trajectory will be key factors to watch in the coming months.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 30% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Primitive Planters on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Primitive Planters.
BY REVENUE