GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked Primitive Planters from January 1 to July 31, 2026 across two retail channels, Ace Hardware and Home Depot. Ace Hardware dominates the brand's footprint with 86% of year-to-date revenue, leaving Home Depot with the remaining 14%. Revenue momentum has weakened materially, falling 39.5% across the tracked period and declining a further 15.7% in the most recent month-over-month comparison. Pricing, by contrast, has held firm, with the average product price at $16.09 year-to-date and the latest monthly reading rising 2.9% to $16.48. That leaves average selling prices up 1.2% overall, suggesting the revenue softness is volume-driven rather than a function of discounting.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 39% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Primitive Planters on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Primitive Planters.
BY REVENUE
Primitive Planters sells 14% online and 86% offline. Online runs through 1 channel; offline through 1. Online share has moved from 15% in Mar to 3% in Jul.
Online
14%
86%
Offline
Online channels
14%
Offline channels
86%
BY REVIEW COUNT
Across 3.7K ratings on 2 channels, Primitive Planters averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 3.7K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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