GRIPS CUSTOMERS & RESEARCH PARTNERS
Permatex, a division of Illinois Tool Works (NYSE: ITW), generated an average product price of $10.74 across the January 1 to July 31, 2026 period, according to in-store data from Grips Intelligence tracking Amazon, acehardware.com, lowes.com and menards.com. Amazon dominates the brand's revenue mix at 61.6% share, followed by acehardware.com at 24.2%, while lowes.com (8.0%) and menards.com (6.2%) together account for roughly one seventh of tracked sales. Momentum has been mixed in the most recent quarter, with revenue up 3.1% month over month but down 1.0% overall across the May to July window. Pricing has trended firmer, with the average selling price reaching $11.14 in the latest month, a 1.6% monthly increase and a 3.6% rise over the period. That combination of rising realized prices against broadly flat revenue suggests unit volumes, rather than pricing, are the constraint on Permatex's near-term growth.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Permatex on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Permatex.
BY REVENUE
Permatex sells 68% online and 32% offline. Online runs through 2 channels; offline through 3.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 2.32M ratings on 4 channels, Permatex averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 2.32M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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