GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, acehardware.com, lowes.com and menards.com from January 1 to August 31, 2026, Permatex — a division of Illinois Tool Works (NYSE: ITW) — maintains a heavily concentrated channel mix. Amazon alone accounts for 61.4% of year-to-date revenue, with acehardware.com contributing a further 24.3% and the remaining share split between lowes.com (8.2%) and menards.com (6.1%). The brand's average product price sits at $10.78, though pricing has softened 2.6% over the tracked period, including a 4.3% month-over-month decline to $10.67. Revenue has followed a similar trajectory, falling 6.5% overall and dropping 9.5% in the most recent month against the prior one. Taken together, Grips Intelligence data points to a brand facing both pricing pressure and volume softness while remaining reliant on a single dominant retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Permatex on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Permatex.
BY REVENUE
Permatex sells 67% online and 33% offline. Online runs through 2 channels; offline through 3.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%
BY REVIEW COUNT
Across 1.8M ratings on 4 channels, Permatex averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.8M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
