GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking Amazon, Menards, Lowe's, and Home Depot from January to May 2026, Performance Tool generated the majority of its revenue through Amazon, which accounted for a dominant 78.7% share. Menards followed as the second-largest retailer at 11.7%, with Lowe's capturing 7.5% and Home Depot contributing just 1.1% of total revenue. The brand experienced strong momentum during the tracked period, with overall revenue growing 23.8%, while its average product price sat at $17.03. Notably, average pricing declined 21.5% over the period, suggesting a shift toward higher-volume, lower-priced product sales across retailers. This pricing dynamic, paired with robust revenue growth, points to an expanding volume-driven strategy for Performance Tool across major retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 24% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 21% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Performance Tool on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Performance Tool.
BY REVENUE
Performance Tool sells 85% online and 15% offline. Online runs through 3 channels; offline through 2. Online share has moved from 27% in Jan to 88% in May.
Online
85%
15%
Offline
Online channels
85%
Offline channels
15%
BY REVIEW COUNT
Across 398K ratings on 5 channels, Performance Tool averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 398K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$59.99
Price
$2.52K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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