GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Performance Tool generated the majority of its revenue through Amazon, which accounted for 72.2% of total revenue share across tracked retailers including Menards, Lowe's, Home Depot, and Ace Hardware from January to April 2026. Menards captured the second-largest share at 15.0%, followed by Lowe's at 9.8%, while Home Depot and Ace Hardware each held under 2%. The brand's average product price during this period stood at $15.90, reflecting a notable 28.1% overall decrease in average pricing. Interestingly, despite the declining average price, Performance Tool's revenue grew an impressive 59.4% over the tracked timeframe, suggesting strong volume-driven momentum. This combination of aggressive pricing and accelerating sales signals a competitive positioning strategy worth monitoring across the home improvement and automotive tools retail landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 59% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 28% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Performance Tool on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Performance Tool.
BY REVENUE
$59.99
Price
$2.16K
Revenue
