GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and homedepot.com from January 1 to July 31, 2026, Makita — the brand of independently held Makita Corporation (TYO: 6586) — carried an average product price of $145.88. Amazon accounted for 61.4% of year-to-date revenue, with homedepot.com contributing the remaining 37.6%, giving the brand a clearly two-channel revenue profile. Momentum softened over the May–July window, as revenue fell 11.8% across the period and declined a further 6.0% month over month. Average selling price moved in the same direction, easing 4.9% over the period to $141.08 after a 3.3% monthly dip. The result is a brand facing simultaneous pressure on both volume and price realization, even as its top-selling assortment spans items from $132 grinders to outdoor power kits above $1,000.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Makita on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Makita.
BY REVIEW COUNT
Across 3.48M ratings on 2 channels, Makita averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 3.48M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,078.00
Price
$262K
Revenue
$702.60
Price
$234K
Revenue
$269.00
Price
$110K
Revenue
$142.46
Price
$97K
Revenue
$568.00
Price
$91K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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