GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, Makita demonstrated strong momentum with revenue growing 16.9% over the tracked period across Amazon and Home Depot. Amazon dominated Makita's retail mix with a 61.9% revenue share, while Home Depot accounted for 37.0%, highlighting the brand's concentrated two-retailer strategy. The brand's average product price stood at $146.69, with prices trending upward by 3.1% over the period, suggesting a shift toward higher-value SKUs or successful price adjustments. Most recently, Makita posted an impressive 18.2% month-over-month revenue increase, signaling accelerating demand heading into the spring season. These datapoints position Makita as a brand on a clear growth trajectory in the competitive power tool and outdoor equipment market.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 17% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Makita on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Makita.
BY REVENUE
$619.76
Price
$493K
Revenue
$397.64
Price
$325K
Revenue
