GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering 1 January to 31 July 2026 across Ace Hardware, Home Depot, Lowe's, Amazon and Newegg, General — a brand owned by Continental AG (XETRA: CON) — averaged a product price of $26.27 across the tracked period. Ace Hardware accounts for the largest slice of revenue at 40.1%, followed by Home Depot at 30.2% and Lowe's at 15.0%, meaning the top three retailers together drive more than 85% of sales. Amazon contributes a comparatively modest 13.4%, while Newegg remains marginal at 1.3%. Momentum has been strong in the May–July window, with revenue up 14.0% month-over-month and 63.6% overall across the timeseries. Pricing has climbed even faster, with the average selling price reaching $36.52 after a 19.9% monthly jump and a 66.4% increase over the period, suggesting a clear shift toward higher-value items in the mix.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 64% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 66% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for General on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for General.
BY REVENUE
General sells 60% online and 40% offline. Online runs through 4 channels; offline through 1.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVIEW COUNT
Across 30K ratings on 5 channels, General averages 4.4★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.4
/ 5
From 30K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$41.99
Price
$40K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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