GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Ace Hardware, Lowe's, Home Depot, Menards and Amazon shows Forney, a brand owned and operated by family-held Forney Industries, generating an average product price of $19.31. Ace Hardware is by far the largest retail outlet, accounting for 46.2% of year-to-date revenue, ahead of Lowe's at 25.9% and Home Depot at 20.6%, while Menards (4.2%) and Amazon (3.1%) together contribute just over 7%. Revenue softened over the May-to-July window, slipping 0.7% month over month and 3.5% across the period overall. Pricing moved in the opposite direction, with the average price rising 1.3% month over month to $20.22 and 3.4% since the start of the timeseries. That combination of firming prices against easing revenue points to a mix shift toward higher-ticket items rather than volume-led growth.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Forney on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Forney.
BY REVENUE
Forney sells 50% online and 50% offline. Online runs through 3 channels; offline through 2.
Online
50%
50%
Offline
Online channels
50%
Offline channels
50%
BY REVIEW COUNT
Across 184K ratings on 5 channels, Forney averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 184K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$4.59
Price
$121K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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