GRIPS CUSTOMERS & RESEARCH PARTNERS
STIHL, a privately held brand under STIHL Holding AG & Co. KG, generated an average product price of $89.38 across in-store sales tracked by Grips Intelligence between January 1 and July 31, 2026. Ace Hardware dominates its offline footprint with 98.9% of year-to-date revenue share, leaving Amazon with just 1.1%. Momentum has softened in recent months, with revenue down 7.4% month-over-month and 15.8% overall across the May-July 2026 timeseries window. Average selling prices followed a similar path, slipping 3.7% month-over-month to $82.41 and declining 7.6% over the same period. Together, these figures point to a heavily concentrated retail channel mix paired with cooling price and revenue trends heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for STIHL on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for STIHL.
BY REVIEW COUNT
Across 270K ratings on 2 channels, STIHL averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 270K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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