STIHL

STIHL Market Overview

According to in-store data from Grips Intelligence covering January to May 2026 across Ace Hardware and Amazon, STIHL demonstrates an overwhelmingly concentrated retail strategy, with Ace Hardware commanding 98.9% of the brand's revenue share. The brand's average product price sits at $95.42, though pricing has seen a notable 7.9% decline over the tracked period. Revenue has also faced headwinds, dropping 7.2% overall since the beginning of the timeseries period from March to May 2026. Amazon accounts for just 1.1% of STIHL's revenue share, highlighting the brand's heavy reliance on its traditional hardware retail partnership. These trends suggest STIHL may be navigating a period of pricing pressure and softening demand heading into the key summer season.