GRIPS CUSTOMERS & RESEARCH PARTNERS
BullsEye, a brand under The Kraft Heinz Company (NASDAQ: KHC), generated the bulk of its sales through home improvement retail between January 1 and July 31, 2026, according to in-store data from Grips Intelligence covering menards.com, lowes.com, homedepot.com, acehardware.com and Amazon. Menards led the channel mix with 39.5% of year-to-date revenue, followed closely by Lowe's at 31.7%, while Home Depot and Ace Hardware each held a similar 13.5% and 13.3% respectively. Amazon remained a marginal contributor at just 1.9% of revenue, underscoring how concentrated the brand's distribution is among big-box hardware chains. Momentum picked up in the most recent tracked month, with revenue rising 17.3% month over month and up 4.8% across the May to July timeseries window. Pricing also firmed, with the average selling price reaching $44.66, a 5.7% monthly gain and a 9.0% increase over the period, above the $39.46 period average.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for BullsEye on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for BullsEye.
BY REVENUE
BullsEye sells 47% online and 53% offline. Online runs through 3 channels; offline through 2.
Online
47%
53%
Offline
Online channels
47%
Offline channels
53%
BY REVIEW COUNT
Across 6.5K ratings on 5 channels, BullsEye averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 6.5K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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