GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Menards, Lowe's, Home Depot, Ace Hardware and Amazon, BullsEye — a brand under The Kraft Heinz Company (NASDAQ: KHC) — averaged a product price of $41.78 over the period. Menards is the brand's dominant retail channel at 43.5% of year-to-date revenue, followed by Lowe's at 29.5%, while Home Depot (12.8%) and Ace Hardware (12.4%) split a comparable share. Amazon remains a marginal contributor at just 1.8%, underscoring how concentrated BullsEye's distribution is within home improvement retail. Revenue momentum has been strong through the summer, rising 31.6% month over month and 55.0% across the June–August tracking window. Pricing moved higher in tandem, with the average selling price climbing 13.9% month over month to $50.07 and 18.5% over the same three-month span.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 55% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 19% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for BullsEye on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for BullsEye.
BY REVENUE
BullsEye sells 42% online and 58% offline. Online runs through 3 channels; offline through 3.
Online
42%
58%
Offline
Online channels
42%
Offline channels
58%
BY REVIEW COUNT
Across 5.1K ratings on 4 channels, BullsEye averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 5.1K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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