GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Menards, Amazon and Lowe's, Funnel King recorded an average product price of $6.01. Menards is by far the brand's dominant channel at 61.7% of year-to-date revenue, followed by Amazon at 32.4% and Lowe's at a marginal 5.9%. Revenue momentum has been mixed, with the brand declining 16.5% over the tracked period even as the most recent month posted 4.1% growth versus the prior month. Pricing has trended upward, with the latest monthly average reaching $6.68, a 12.8% month-over-month jump and a 2.4% increase overall. That combination of rising prices against a softer revenue base suggests unit volumes, rather than price realization, are the pressure point for Funnel King.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Funnel King on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Funnel King.
BY REVENUE
Funnel King sells 38% online and 62% offline. Online runs through 2 channels; offline through 1.
Online
38%
62%
Offline
Online channels
38%
Offline channels
62%
BY REVIEW COUNT
Across 40K ratings on 3 channels, Funnel King averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 40K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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