GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026, Funnel King generated sales across three major retailers: Menards, Amazon, and Lowes. Menards dominated as the leading retail channel, capturing 62.2% of Funnel King's total revenue share, followed by Amazon at 34.1% and Lowes at 3.7%. The brand maintained an accessible average product price of $6.08 across its portfolio during this period. Notably, Funnel King's average price increased 19.2% over the tracked period, signaling a potential shift in product mix or pricing strategy. Despite the rising prices, overall revenue declined 3.1%, suggesting possible volume softening as consumers responded to higher price points.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 19% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Funnel King on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Funnel King.
BY REVENUE
Funnel King sells 34% online and 66% offline. Online runs through 2 channels; offline through 1.
Online
34%
66%
Offline
Online channels
34%
Offline channels
66%
BY REVIEW COUNT
Across 32K ratings on 3 channels, Funnel King averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 32K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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