Onward

Onward Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 shows Onward, a house brand of Japan's Onward Holdings (TSE: 8016), concentrating almost all of its tracked retail performance in a single account, with homedepot.com accounting for 98.2% of year-to-date revenue and acehardware.com contributing just 1.6%. Across the tracked retailers, the brand's average product price sits at $15.71, though pricing has trended upward, rising 7.2% over the May–July window to $17.31 in the most recent month. Revenue moved in the opposite direction, slipping 4.8% month over month and 9.2% across the three-month timeseries period. That divergence between rising prices and falling revenue suggests unit volumes are softening faster than higher price points can offset. The brand's highest-priced items in the Home Depot assortment reach $55.52, well above the portfolio-wide average, pointing to a wide price spread within its shelf presence.