MaxIt

MaxIt Market Overview

According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Menards and Ace Hardware, MaxIt operates at an average product price of $36.22. The brand's retail footprint is highly concentrated, with menards.com accounting for 98.9% of year-to-date revenue and acehardware.com contributing the remaining 1.1%. Momentum has softened over the May through July window, with revenue down 4.6% month-over-month and 12.8% overall across the period. Pricing, however, has moved in the opposite direction, climbing 5.3% over the same stretch to reach $37.59, a 1.1% monthly gain. That divergence between rising prices and falling revenue is the key dynamic to watch for the privately held California brand heading into the second half of 2026.