GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, MaxIt generated nearly all of its revenue through menards.com, which accounted for 98.9% of total revenue share between January and April 2026, with acehardware.com capturing the remaining 1.1%. The brand's average product price during this period stood at $37.20, reflecting a modest 0.6% overall increase in average pricing. MaxIt demonstrated strong momentum with revenue growing 36.7% over the tracked period, signaling accelerating demand across its retail footprint. Despite this upward trajectory, the most recent month saw a 14.4% month-over-month revenue dip, suggesting some short-term volatility worth monitoring. With its revenue heavily concentrated at a single retailer, MaxIt's distribution strategy and pricing trends across Menards and Ace Hardware present key factors for stakeholders to watch going forward.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 37% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for MaxIt on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for MaxIt.