Muscle Rack

Muscle Rack Market Overview

Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Menards and Home Depot shows Muscle Rack, a brand of Monomoy Capital Partners-owned Edsal Manufacturing, generating nearly all of its retail revenue through a single account, with menards.com accounting for 93.2% of year-to-date sales versus 6.6% at homedepot.com. Revenue momentum has been strong in the most recent quarter, rising 14.3% month over month and 44.0% overall since May 2026. That growth came alongside softer pricing, with the average selling price slipping 4.0% month over month to $83.23 and declining 7.5% across the three-month window, below the $87.00 period average. The combination of rising revenue and falling average price points to volume-led expansion rather than premiumization. The assortment spans a wide price ladder, from roughly $65 shelving frames to pre-assembled steel storage cabinets above $640, giving the brand room to trade shoppers up if the current price compression reverses.