GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Old English generated revenue across four major retailers between January and May 2026, with acehardware.com leading at 31.1% revenue share, followed closely by Amazon at 29.5%, menards.com at 22.5%, and lowes.com at 16.5%. The brand's average product price stood at $6.76, reflecting a notable 12.4% increase in average price over the tracked period. Despite this price growth, overall revenue remained essentially flat, growing just 0.1% across the reporting window. This combination of rising prices and stagnant revenue suggests potential volume softness, making Old English an interesting brand to watch as pricing strategies evolve across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 6% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Old English on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Old English.
BY REVENUE
Old English sells 31% online and 69% offline. Online runs through 3 retailers; offline through 3.
Online
31%
69%
Offline
Online channels
31%
Offline channels
69%
BY REVIEW COUNT
Across 262K ratings on 4 retailers, Old English averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 262K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
