GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowes.com, HomeDepot.com, and Amazon from January 1 to July 31, 2026 shows Formula 88 operating with a heavily concentrated retail footprint. Lowes.com alone accounted for 71.4% of year-to-date revenue, with HomeDepot.com contributing 22.8% and Amazon trailing at just 5.8%. That concentration leaves the brand's performance closely tied to a single retail relationship, a notable risk given the revenue trajectory over the tracked window. Revenue fell 29.3% month-over-month and is down 39.8% across the measured period, signaling sustained softness rather than a one-off dip. Pricing has drifted lower alongside volume, with the average price settling at $9.15 against a $9.24 period average, a 3.9% decline overall.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 40% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Formula 88 on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Formula 88.
BY REVENUE
Formula 88 sells 29% online and 71% offline. Online runs through 2 channels; offline through 1.
Online
29%
71%
Offline
Online channels
29%
Offline channels
71%
BY REVIEW COUNT
Across 3.94K ratings on 3 channels, Formula 88 averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 3.94K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
