GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Formula 88 generated the majority of its revenue through Lowe's, which accounted for 72.5% of total revenue share between January and May 2026, followed by Home Depot at 22.6% and Amazon at 4.9%. The brand's average product price stood at $9.20 during this period, with pricing showing a 4.4% overall increase across the tracked timeframe. Lowe's dominant revenue share highlights the brand's strong positioning within the home improvement retail channel. Meanwhile, Amazon's modest 4.9% contribution suggests significant room for e-commerce growth. These insights, sourced from Grips Intelligence tracking across three major retailers, underscore Formula 88's heavy reliance on brick-and-mortar home improvement partners for its sales performance.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Formula 88 on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Formula 88.
BY REVENUE
Formula 88 sells 28% online and 72% offline. Online runs through 2 retailers; offline through 1. Online share has moved from 23% in Jan to 33% in May.
Online
28%
72%
Offline
Online channels
28%
Offline channels
72%
BY REVIEW COUNT
Across 2.57K ratings on 3 retailers, Formula 88 averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 2.57K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
