GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Lowes.com, and Menards.com, Scotchgard demonstrates a heavily consolidated retail presence with Amazon commanding a dominant 90.5% share of total revenue. The brand's average product price sits at $17.01, with pricing showing a 4.6% overall increase during the tracked period. Scotchgard experienced strong momentum with revenue growing 28.6% over the observed timeframe, signaling rising consumer demand. Despite its presence on three major retailers, Lowes.com and Menards.com together account for less than 9% of revenue, highlighting the brand's significant dependence on Amazon as its primary sales channel. This concentration presents both a strength in marketplace optimization and a potential vulnerability in retail diversification strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 29% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Scotchgard on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Scotchgard.
BY REVENUE
Scotchgard sells 92% online and 8% offline. Online runs through 2 retailers; offline through 3.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 1.3M ratings on 3 retailers, Scotchgard averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.3M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$12.98
Price
$1.18M
Revenue
$25.48
Price
$730K
Revenue
