GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy from January 1–31, 2026, NZXT demonstrated strong momentum with revenue growing 24.9% since November 2025. Amazon dominates as NZXT's primary sales channel, capturing 78.3% of revenue share, while Best Buy accounts for 21.3% at a notably higher average product price of $162.90 compared to Amazon's $104.81. The brand's overall average product price held relatively steady at $113.45, declining just 0.5% month-over-month in January 2026. NZXT's top-selling product on Amazon, the Kraken Elite 360 RGB 2024 in black, commands a premium $288.26 price point and accounts for 26.6% of Amazon revenue share. This combination of consistent revenue growth and price stability suggests NZXT is expanding its market presence through volume gains rather than aggressive discounting.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 25% from Nov to Jan.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Nov to Jan.
REVENUE SHARE
Revenue distribution across product categories for NZXT on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for NZXT.
BY REVENUE
$288.26
Price
$206K
Revenue
$283.87
Price
$152K
Revenue
