GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Best Buy, and Newegg, NZXT maintained an average product price of $111.65 during the tracked period. Amazon dominated as the brand's primary retail channel, capturing 73.9% of total revenue share, followed by Best Buy at 20.3% and Newegg at 5.9%. The brand experienced a notable average price increase of 9.2% over the observed trend period, suggesting a shift toward higher-priced product lines. However, NZXT's overall revenue declined by 17.7% during the same timeframe, indicating potential volume softness despite the upward pricing trend. The Kraken Elite 360 RGB 2024 emerged as a flagship offering across all three retailers, consistently commanding premium pricing between $261 and $282 depending on the channel and colorway.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for NZXT on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for NZXT.
BY REVENUE
NZXT sells 74% online and 26% offline. Online runs through 2 channels; offline through 1. Online share has moved from 20% in Jan to 81% in May.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 97K ratings on 3 channels, NZXT averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 97K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$123.56
Price
$70K
Revenue
$118.21
Price
$67K
Revenue
$269.86
Price
$64K
Revenue
$271.12
Price
$59K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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