GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, NZXT generated an average product price of $114.19 across Amazon, Best Buy, and Newegg during the January to April 2026 period. Amazon dominated as NZXT's primary retail channel, capturing 73.6% of the brand's total revenue share, followed by Best Buy at 20.6% and Newegg at 5.8%. Notably, NZXT's average price saw a significant 7.4% overall increase during the tracked period, signaling a shift toward higher-priced product sales. The Kraken Elite 360 RGB 2024 liquid cooler stood out as a premium offering, commanding prices above $260 across all three retailers. Despite the rising average price, NZXT's overall revenue declined 3.2%, suggesting that higher price points may be impacting unit volume.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 3% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 7% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for NZXT on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for NZXT.
BY REVENUE
$123.56
Price
$70K
Revenue
$271.51
Price
$62K
Revenue
$272.97
Price
$54K
Revenue
