Cooler Master

Cooler Master Market Overview

According to Grips Intelligence data tracking Amazon, Best Buy, and Newegg during January 2026, Cooler Master demonstrated strong overall momentum with revenue growing 14.6% since November 2025, despite a modest 4.0% month-over-month dip in January. Amazon dominates as the brand's primary sales channel, commanding an overwhelming 88.5% of total revenue share, with Best Buy and Newegg accounting for just 8.0% and 3.5% respectively. The brand's average product price rose 4.1% month-over-month to $47.32 in January 2026, signaling a shift toward higher-value product purchases. Notably, pricing varies significantly across retailers, with Newegg carrying the highest average price at $52.18 compared to Best Buy's $31.40, suggesting distinct product mix strategies per channel. This pricing divergence, combined with Cooler Master's heavy reliance on Amazon, presents both a concentration risk and an opportunity for broader retail expansion.