GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Newegg, and Best Buy, Cooler Master holds an average product price of $47.79, reflecting an 8.4% increase over the tracked period. Amazon dominates as the brand's primary retail channel, commanding an 82.3% share of total revenue, followed by Newegg at 11.4% and Best Buy at 6.3%. Despite this strong retail concentration, Cooler Master's revenue has declined 40.9% over the observed trend period, signaling notable downward momentum. The most recent month saw a further 19.3% month-over-month revenue drop, suggesting ongoing challenges in maintaining sales velocity. These insights position Cooler Master as a brand with strong channel alignment but facing significant revenue headwinds heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 39% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Cooler Master on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Cooler Master.
BY REVENUE
Cooler Master sells 92% online and 8% offline. Online runs through 2 channels; offline through 1. Online share has moved from 52% in Jan to 100% in May.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 309K ratings on 3 channels, Cooler Master averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 309K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$113.32
Price
$15K
Revenue
$771.04
Price
$15K
Revenue
$36.49
Price
$11K
Revenue
$5,580.98
Price
$11K
Revenue
$24.82
Price
$7.2K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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