GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, NuvoH2O generated the majority of its revenue through Home Depot, which accounted for 82.4% of total revenue share between January and April 2026, followed by Lowe's at 9.1% and Ace Hardware at 8.5%. The brand experienced strong momentum during this period, with overall revenue growing 52.6% across tracked retailers. NuvoH2O's average product price stood at $191.94, with its premium Home Duo Water Softener Taste Filter System listed at $763.61 on Home Depot. Despite a 7.5% month-over-month dip in average price, the brand's overall average price still rose 6.4% over the observed period, suggesting a longer-term trend toward higher-value product sales. This combination of rapid revenue growth and heavy concentration at Home Depot highlights NuvoH2O's reliance on a single dominant retail partner for the bulk of its sales performance.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 53% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 6% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for NuvoH2O on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for NuvoH2O.