NuvoH2O

NuvoH2O Market Overview

NuvoH2O, a brand operated by privately held Nuvo Residential, LLC, generated the majority of its year-to-date sales through homedepot.com, which accounted for 60.9% of revenue, according to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Home Depot, Amazon, Lowe's, and Ace Hardware. Amazon followed as the second-largest channel at 25.6% of revenue, while lowes.com and acehardware.com contributed 8.5% and 4.9% respectively. The brand's average product price sat at $176.05 across the tracked period, though average pricing slipped 8.4% over the May–July window and fell 18.9% month-over-month to $166.84 in the most recent period. Revenue followed a similar downward path, declining 13.3% versus the prior month and 21.0% overall across the three-month timeseries. That pricing compression paired with falling revenue suggests softening demand rather than volume gains driven by discounting, a dynamic worth watching given the wide assortment spread between sub-$120 replacement cartridges and whole-house systems approaching $1,945.