Novatto

Novatto Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Home Depot and Lowe's shows Novatto concentrating almost entirely in a single retail channel, with homedepot.com accounting for 91.9% of year-to-date revenue versus 7.7% at lowes.com. The brand, operated by privately held Novatto, Inc., carries an average product price of $145.78, though that figure has compressed 17.6% over the tracked period and sat at $163.32 in the most recent month after a 2.6% month-over-month dip. Revenue performance has been volatile rather than directional, jumping 69.8% in the latest month while remaining down 10.4% overall across the timeseries window from May through July 2026. Top-selling items span a wide price spectrum, from roughly $96 decorative brass P-traps to granite vessel sink pairings above $720, suggesting a catalog that straddles accessory and premium price tiers. That mix, combined with heavy single-retailer dependence, makes channel diversification the clearest near-term lever for stabilizing average selling prices.