GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across menards.com and Amazon from January 1 to July 31, 2026, IDEAL INDUSTRIES generated 24.3% overall revenue growth, with the most recent month up 10.1% versus the prior month. Menards dominates the brand's channel mix at 85.9% of year-to-date revenue, while Amazon accounts for the remaining 14.0%. The average product price sits at $13.61, though pricing has softened slightly, declining 2.1% over the tracked period to $13.25 in the latest month. The privately held, family-owned brand shows a notable assortment split by channel, with Menards skewing toward high-count wire connector packs and Amazon carrying higher-ticket testing tools priced up to $213.10. That combination of volume-driven retail depth and premium e-commerce listings suggests a deliberate two-channel strategy worth monitoring as revenue momentum continues.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 24% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for IDEAL INDUSTRIES on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for IDEAL INDUSTRIES.
BY REVENUE
IDEAL INDUSTRIES sells 14% online and 86% offline. Online runs through 1 channel; offline through 1. Online share has moved from 21% in Mar to 7% in Jul.
Online
14%
86%
Offline
Online channels
14%
Offline channels
86%
BY REVIEW COUNT
Across 38K ratings on 2 channels, IDEAL INDUSTRIES averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 38K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$188.81
Price
$54K
Revenue
$12.21
Price
$21K
Revenue
$72.02
Price
$19K
Revenue
$213.10
Price
$15K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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