GRIPS CUSTOMERS & RESEARCH PARTNERS
HydroSteel, a brand of privately held E. Mishan & Sons (Emson), shows steady momentum in Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 to July 31, 2026. Home Depot accounts for the majority of year-to-date revenue at 64.1%, with Lowe's contributing the remaining 35.8%, indicating a concentrated two-retailer distribution footprint. Revenue climbed 36.7% month over month in the most recent period and is up 31.0% across the May through July timeseries window. Pricing has firmed alongside that growth, with the average product price reaching $54.97, a 1.0% monthly increase and a 5.5% rise over the tracked period. Together, the parallel gains in revenue and average price of roughly $54.39 year to date suggest demand is holding up without reliance on discounting.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 31% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for HydroSteel on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for HydroSteel.
BY REVIEW COUNT
Across 6.7K ratings on 2 channels, HydroSteel averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 6.7K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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