GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Guardian generated the majority of its revenue through Amazon, which accounted for 56.3% of total revenue share from January to May 2026 across Amazon, Home Depot, Menards, and Lowe's. Home Depot followed as the second-largest channel at 24.4%, while Menards and Lowe's contributed 10.0% and 9.1% respectively. Guardian's average product price during this period stood at $25.53, though pricing trended downward with a 31.1% overall decrease observed in average price. On the positive side, the brand experienced notable revenue growth of 21.7% over the tracked period, signaling strong demand momentum. This combination of aggressive pricing and rising revenue suggests Guardian is effectively leveraging a value-driven strategy to capture market share across major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 27% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 34% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Guardian on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Guardian.
BY REVENUE
Guardian sells 90% online and 10% offline. Online runs through 3 retailers; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 164K ratings on 4 retailers, Guardian averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 164K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
