GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Taco generated the largest share of its revenue through homedepot.com at 47.1%, followed by Amazon at 28.0%, lowes.com at 16.9%, and menards.com at 8.0% across the January to May 2026 tracking period. The brand's average product price stood at $120.92 across all four retailers monitored. Notably, Taco's average price trended upward with a 12.9% overall increase during the measured period, signaling a shift toward higher-priced product sales or pricing adjustments. Home Depot's dominant revenue share highlights its role as the primary sales channel for the brand, capturing nearly half of all tracked revenue. With presence across all major home improvement retailers, Taco maintains broad distribution coverage in this competitive landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 26% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 12% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Taco on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Taco.
BY REVENUE
Taco sells 88% online and 12% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 83% in Jan to 95% in May.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 40K ratings on 4 retailers, Taco averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 40K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
