Little Giant

Little Giant Market Overview

According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Lowe's, Amazon, Menards, Ace Hardware and Home Depot, Little Giant — a name shared by a Springville, Utah operator and a pump brand under Franklin Electric (NASDAQ: FELE) — posted an average product price of $120.29. Lowe's is by far the largest revenue contributor at 48.6% share, followed by Amazon at 23.9% and Menards at 21.9%. Ace Hardware (4.3%) and Home Depot (1.4%) together account for under 6% of tracked revenue, leaving the brand heavily concentrated in its top three retail partners. Revenue declined 8.6% over the measured period, including a 7.0% month-over-month drop in the most recent period. Pricing moved in the opposite direction, with the average selling price rising 4.8% month-over-month to $125.88 and gaining 5.7% overall, suggesting mix or list-price gains have not offset softening unit demand.