GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Home Depot and Lowe's, Dekorra demonstrates a highly concentrated retail footprint, with Home Depot commanding 85.2% of the brand's revenue share compared to just 14.8% at Lowe's. The brand's average product price sits at $190.78, though pricing varies dramatically between retailers, with top-selling items at Home Depot ranging from approximately $350 to $899 while Lowe's products cluster between $131 and $163. Over the tracked period, Dekorra's revenue grew 17.7% overall, signaling healthy demand momentum despite a notable 34.2% month-over-month dip in the most recent period. Meanwhile, average prices declined 19.2% over the same window, suggesting a possible shift in product mix toward more accessible price points. These trends point to a brand that is expanding its reach while navigating meaningful pricing dynamics across its two primary retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 18% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 19% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Dekorra on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Dekorra.
BY REVIEW COUNT
Across 22K ratings on 2 retailers, Dekorra averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 22K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$899.00
Price
$50K
Revenue
$352.73
Price
$43K
Revenue