GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Zircon generated an average product price of $27.17 across four major retailers between January and May 2026. Menards.com led as the top revenue channel with a 30.0% share, followed closely by acehardware.com at 27.4% and lowes.com at 24.0%, while Amazon trailed at 17.8%. Notably, the brand's revenue declined 14.0% over the tracked period, signaling a downward sales trend. Average pricing also saw a slight dip, with the most recent month reflecting a 2.9% decrease compared to the prior month. This relatively even revenue distribution across retailers suggests Zircon maintains a diversified retail presence, though the consistent revenue decline warrants close monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Zircon on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Zircon.
BY REVENUE
Zircon sells 19% online and 81% offline. Online runs through 3 retailers; offline through 3.
Online
19%
81%
Offline
Online channels
19%
Offline channels
81%
BY REVIEW COUNT
Across 102K ratings on 4 retailers, Zircon averages 3.9★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
3.9
/ 5
From 102K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$40.56
Price
$194K
Revenue
$49.99
Price
$120K
Revenue
