GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Brasscraft demonstrates a strong retail footprint with Menards commanding a dominant 64.8% share of the brand's revenue, far outpacing Home Depot (15.8%) and Lowe's (13.7%). The brand maintains an accessible average product price of $13.14, positioning it competitively within its category. Notably, Ace Hardware and Amazon together account for just 5.7% of Brasscraft's revenue, indicating the brand's sales are heavily concentrated in the home improvement warehouse channel. Despite its strong retailer presence, Brasscraft experienced a 20.4% revenue decline over the tracked period, suggesting potential seasonal softness or shifting market dynamics. Average prices, however, trended upward with a 6.0% increase during the same window, which may reflect strategic pricing adjustments or a shift in product mix toward higher-priced items.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 20% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Brasscraft on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Brasscraft.
BY REVENUE
Brasscraft sells 21% online and 79% offline. Online runs through 3 retailers; offline through 3.
Online
21%
79%
Offline
Online channels
21%
Offline channels
79%
BY REVIEW COUNT
Across 1.28M ratings on 5 retailers, Brasscraft averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.28M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$111.31
Price
$20K
Revenue
$39.43
Price
$11K
Revenue
