GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Menards, Lowe's, Ace Hardware, and Home Depot, Keeney maintains a strong retail presence with an average product price of $10.12. Menards dominates as Keeney's leading retail channel, commanding a significant 54.0% share of the brand's total revenue. Lowe's follows as the second-largest contributor at 26.8%, while Ace Hardware accounts for 14.5%, leaving Home Depot with a modest 4.6% share. Notably, the brand's revenue declined 15.6% over the tracked period, accompanied by a 2.5% decrease in average price, suggesting potential pricing pressure in the market. Keeney's heavy concentration at Menards, with over half of its revenue originating from a single retailer, presents both a strength in channel partnership and a potential risk in diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 14% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Keeney on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Keeney.
BY REVENUE
Keeney sells 7% online and 93% offline. Online runs through 2 retailers; offline through 3.
Online
7%
93%
Offline
Online channels
7%
Offline channels
93%
BY REVIEW COUNT
Across 36K ratings on 4 retailers, Keeney averages 4.3★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.3
/ 5
From 36K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$399.50
Price
$20K
Revenue
$516.91
Price
$14K
Revenue
$271.75
Price
$10K
Revenue
$595.51
Price
$7.1K
Revenue
$92.43
Price
$7K
Revenue