GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Amazon, menards.com, lowes.com and acehardware.com, Greenlite's sales footprint is heavily concentrated in a single retail destination. Amazon accounts for 86.1% of year-to-date revenue, leaving menards.com (8.4%), lowes.com (4.3%) and acehardware.com (1.3%) as comparatively minor contributors. Revenue has contracted sharply over the tracked window, falling 46.7% from its starting point, though the most recent month showed a modest 2.1% month-over-month rebound. Pricing has moved in the same direction, with the average selling price down 35.3% overall to $8.14 in the latest month, well below the $11.23 period average. Together, these figures point to a brand navigating both softening demand and meaningful price erosion while remaining highly dependent on one channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 47% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 35% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Greenlite on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Greenlite.
BY REVENUE
Greenlite sells 88% online and 12% offline. Online runs through 2 channels; offline through 3. Online share has moved from 78% in Mar to 91% in Jul.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 4.3K ratings on 4 channels, Greenlite averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 4.3K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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