GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026 across Lowes and Home Depot, GloWear demonstrates a heavily concentrated retail footprint, with Lowes commanding a dominant 90% revenue share compared to Home Depot's 10%. The brand's average product price sits at $14.60, though this figure spans a wide range from budget-friendly reflective safety vests at $4.64 to premium insulated work jackets priced at $82.98. Notably, GloWear experienced a significant 27.4% revenue decline over the March to May 2026 period, paired with a 21.0% drop in average selling price, suggesting increased promotional activity or a shift in product mix toward lower-priced items. The concurrent decline in both revenue and average price points to potential market headwinds or seasonal demand softening that warrants close monitoring. GloWear's near-total reliance on a single retail partner represents both a strategic risk and an opportunity for channel diversification going forward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 25% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 19% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for GloWear on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for GloWear.
BY REVIEW COUNT
Across 8.5K ratings on 2 retailers, GloWear averages 4.5★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.5
/ 5
From 8.5K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE