GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Lincoln Electric generated the majority of its revenue through Lowe's (58.7%) and Home Depot (34.4%) between January and May 2026, with Amazon capturing just 6.8% of the brand's revenue share across these three tracked retailers. The brand's average product price stood at $38.84, though its product range spans from sub-$10 accessories to high-end equipment priced above $6,000. Notably, Lincoln Electric experienced a 17.6% revenue decline over the tracked period, despite a 2.8% increase in average pricing, suggesting a drop in unit volume rather than pricing pressure. The most recent month saw a 13.5% revenue dip month-over-month, paired with a 7.8% rise in average price, indicating a continued shift in sales mix toward higher-priced items. Lowe's dominant revenue share highlights its role as the primary retail partner for Lincoln Electric's offline distribution strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 18% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Lincoln Electric on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Lincoln Electric.
BY REVENUE
Lincoln Electric sells 91% online and 9% offline. Online runs through 3 retailers; offline through 1.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 406K ratings on 3 retailers, Lincoln Electric averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 406K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
TO LINCOLN ELECTRIC
