GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026 across four major retailers, Genuine Factory Parts demonstrates a heavily concentrated retail footprint, with homedepot.com commanding a dominant 89.1% share of the brand's total revenue. The remaining revenue is distributed among acehardware.com at 6.8%, lowes.com at 2.8%, and menards.com at 1.3%, underscoring Home Depot's role as the brand's primary sales channel. The brand's average product price sits at $41.94, though its portfolio spans a wide range from budget-friendly items like the $19.99 Tri-Arc Edger Blade to premium offerings approaching $580. Notably, the brand experienced a substantial 49.4% increase in average price over the tracked period, suggesting a shift toward higher-value product sales. This pricing trend, paired with steady revenue growth of 4.7% over the same window, points to a brand gaining traction in the home improvement parts space.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 6% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 47% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Genuine Factory Parts on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Genuine Factory Parts.
BY REVENUE
Genuine Factory Parts sells 89% online and 11% offline. Online runs through 1 retailer; offline through 3.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 43K ratings on 4 retailers, Genuine Factory Parts averages 4.2★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.2
/ 5
From 43K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$34.65
Price
$575K
Revenue
$579.99
Price
$440K
Revenue
$19.99
Price
$176K
Revenue
TO GENUINE FACTORY PARTS