GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Amazon, acehardware.com, lowes.com and menards.com, Fluid Film — a brand of the privately held Eureka Chemical Company — generated the vast majority of its revenue on Amazon, which commanded a 73.3% share. The remaining volume was split across hardware and home improvement retailers, with acehardware.com at 11.4%, lowes.com at 9.0% and menards.com at 6.3%. Revenue softened over the period, falling 3.1% month-over-month and 14.7% overall across the May through July window. Average product pricing held relatively steady at $32.87, dipping 1.2% overall even as the most recent month rose 2.9% to $36.79. The pairing of resilient pricing with declining revenue points to unit volume, rather than discounting, as the primary driver of the recent slowdown.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Fluid Film on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Fluid Film.
BY REVENUE
Fluid Film sells 80% online and 20% offline. Online runs through 2 channels; offline through 3.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 48K ratings on 4 channels, Fluid Film averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 48K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$196.71
Price
$160K
Revenue
$49.25
Price
$143K
Revenue
$37.33
Price
$111K
Revenue
$47.78
Price
$62K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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