GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and Office Depot from January 1 to July 31, 2026 shows FireKing operating in a premium price tier, with an average product price of $192.46 across the period. Distribution is heavily concentrated, with Amazon accounting for 84.0% of year-to-date revenue and Office Depot contributing the remaining 16.0%. Momentum has softened over the May–July window, where revenue fell 13.2% overall and slipped a further 3.1% in the most recent month. Pricing has moved in the same direction, with the average price down 8.8% across the trend period to $164.95, roughly 14% below the year-to-date average. Taken together, the figures point to a brand facing simultaneous volume and price pressure while remaining reliant on a single dominant retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for FireKing on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for FireKing.
BY REVENUE
FireKing sells 84% online and 16% offline. Online runs through 1 channel; offline through 1. Online share has moved from 69% in Mar to 100% in Jul.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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