GRIPS CUSTOMERS & RESEARCH PARTNERS
FireKing's in-store performance, tracked by Grips Intelligence across Amazon and Office Depot from January 1 to August 31, 2026, shows a brand operating at a premium price point, with an average product price of $183.44. Distribution is heavily concentrated, with Amazon accounting for 88.7% of year-to-date revenue and Office Depot contributing the remaining 11.3%. Momentum has weakened notably in the most recent quarter, with revenue falling 30.4% month-over-month in the latest period. Across the June-to-August timeseries window, revenue declined 32.5% overall, indicating the drop is a trend rather than a one-month anomaly. Pricing, however, held steady at $164.95 in the latest month with 0.0% movement, suggesting the revenue contraction is volume-driven rather than the result of discounting.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 33% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for FireKing on Office Depot.
REVENUE SHARE
Revenue distribution across tracked channels for FireKing.
BY REVENUE
FireKing sells 88% online and 12% offline. Online runs through 1 channel; offline through 1. Online share has moved from 0% in Apr to 100% in Aug.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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