GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Office Depot, Lowe's and Amazon shows Iceberg generating an average product price of $44.89 between January 1 and July 31, 2026. Office Depot dominates the brand's revenue mix at 53.7% share, ahead of lowes.com at 24.7% and Amazon at 21.6%, leaving Iceberg heavily reliant on a single retail partner. Revenue rose 7.8% over the tracked period, though the most recent month slipped 14.6% against the prior month, pointing to softening momentum heading into the second half. Pricing has moved sharply higher, with the average selling price climbing 40.6% across the period to $60.40 in the latest month, a 3.4% month-over-month gain. That combination of rising prices and cooling revenue suggests unit volumes, rather than price realization, are the pressure point in Iceberg's current performance.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 41% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Iceberg on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Iceberg.
BY REVENUE
Iceberg sells 46% online and 54% offline. Online runs through 2 channels; offline through 1. Online share has moved from 35% in Mar to 61% in Jul.
Online
46%
54%
Offline
Online channels
46%
Offline channels
54%
BY REVIEW COUNT
Across 148K ratings on 3 channels, Iceberg averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 148K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$321.17
Price
$14K
Revenue
$553.07
Price
$6.6K
Revenue
$391.54
Price
$6.3K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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