GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Office Depot, homedepot.com and Newegg from January 1 to July 31, 2026, OttLite averaged a product price of $66.69 across its assortment. Distribution is highly concentrated, with Amazon accounting for 65.2% of year-to-date revenue, followed by Office Depot at 19.7% and homedepot.com at 13.5%, leaving Newegg with just 1.6%. Momentum in the most recent measured quarter (May through July 2026) was mixed: revenue rose 20.3% month over month in the latest period, yet finished 2.4% below where it started. Pricing moved higher over the same stretch, climbing 12.6% overall to reach an average of $73.44, a 15.9% month-over-month increase. That combination of a shrinking top line against rising average prices suggests unit volumes softened even as OttLite captured more revenue per transaction.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for OttLite on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for OttLite.
BY REVENUE
OttLite sells 80% online and 20% offline. Online runs through 3 channels; offline through 1.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 87K ratings on 4 channels, OttLite averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 87K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$139.99
Price
$157K
Revenue
$49.99
Price
$72K
Revenue
$50.97
Price
$67K
Revenue
$49.99
Price
$44K
Revenue
$119.75
Price
$28K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
