GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering 1 January to 31 July 2026 across Amazon and Office Depot, VARI holds an average product price of $373.22, placing it firmly in the premium tier of its tracked categories. Channel concentration is the standout figure: Amazon accounts for 96.1% of year-to-date revenue, leaving Office Depot with just 3.9%. Recent momentum has been mixed, with revenue climbing 14.1% month over month in the latest period tracked between May and July 2026, yet still finishing 4.8% below where it started that stretch. Pricing, by contrast, has been notably stable, edging down 0.1% in the most recent month while ending 1.1% higher across the three-month window. Taken together, the numbers point to a brand defending price integrity while remaining heavily dependent on a single retail channel for growth.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for VARI on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for VARI.
BY REVIEW COUNT
Across 50K ratings on 2 channels, VARI averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 50K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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