GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Office Depot and homedepot.com from January 1 to July 31, 2026 shows Carson — a SoftSheen-Carson brand under L'Oréal USA, whose ultimate parent trades on (Euronext Paris: OR) — commanding an average product price of $13.63. Distribution is heavily concentrated, with Amazon accounting for 74.8% of year-to-date revenue, Office Depot contributing 21.9% and homedepot.com adding just 3.3%. Momentum has been mixed: revenue rose 4.2% month over month in the most recent period, yet remains down 7.4% across the tracked timeframe. Pricing has softened alongside it, with the average selling price slipping 2.8% month over month to $13.39 and 3.9% overall. The combination of a mild pricing decline and single-channel dependence suggests diversification beyond Amazon is the brand's clearest lever for stabilizing revenue.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Carson on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Carson.
BY REVENUE
Carson sells 78% online and 22% offline. Online runs through 2 channels; offline through 1.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 393K ratings on 3 channels, Carson averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 393K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$12.00
Price
$263K
Revenue
$9.97
Price
$127K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
