GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Office Depot, Newegg, acehardware.com and menards.com from January 1 to July 31, 2026, BIC — a brand owned by Société BIC S.A. (Euronext Paris: BB) — commands an average selling price of $9.56. Amazon dominates the brand's channel mix at 85.3% of year-to-date revenue, leaving Office Depot a distant second at 8.7% and the remaining three retailers each below 2.1%. Momentum has been strong through the May–July 2026 window, with revenue up 28.0% overall and a 30.9% month-over-month gain in the most recent period. That growth came despite pricing softness, as the average price slipped 7.4% across the same stretch to $9.08, a 6.3% decline month over month. The combination suggests volume-led expansion rather than price-driven gains, with concentration risk tied heavily to a single dominant channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 28% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for BIC on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for BIC.
BY REVENUE
BIC sells 88% online and 12% offline. Online runs through 2 channels; offline through 3.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 14M ratings on 5 channels, BIC averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 14M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$19.30
Price
$2.17M
Revenue
$17.12
Price
$1.44M
Revenue
$6.79
Price
$1.02M
Revenue
$6.88
Price
$641K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
