GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, BIC generated the vast majority of its online revenue through Amazon, which accounted for a dominant 86.2% revenue share from January to May 2026 across five tracked retailers. Office Depot trailed as a distant second with an 8.0% share, while acehardware.com, Newegg, and menards.com collectively represented under 6% of total revenue. The brand's average product price sat at $9.74 during the period, reflecting an accessible price point across its portfolio. BIC also showed steady momentum with a 0.5% month-over-month revenue growth and a 1.3% increase in average price over the tracked period, suggesting stable demand paired with slight pricing power.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for BIC on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for BIC.
BY REVENUE
BIC sells 86% online and 14% offline. Online runs through 2 channels; offline through 3. Online share has moved from 12% in Jan to 89% in May.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 11M ratings on 5 channels, BIC averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 11M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$18.24
Price
$1.91M
Revenue
$17.05
Price
$1.17M
Revenue
$6.78
Price
$810K
Revenue
$6.88
Price
$641K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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