BIC

BIC Market Overview

According to in-store data from Grips Intelligence, BIC generated the majority of its revenue through Amazon, which accounted for a dominant 86.0% revenue share across tracked retailers from January to April 2026. The brand's overall revenue grew 5.4% during the tracked period, while its average product price increased 2.2%, reaching $9.71. Office Depot held the second-largest share at 8.3%, followed by acehardware.com at 2.2%, Newegg at 1.8%, and menards.com at 1.6%. BIC's pricing strategy varies significantly across retailers, with products on Newegg commanding notably higher price points compared to Office Depot and Amazon. This data highlights BIC's heavy reliance on Amazon as its primary revenue driver, while maintaining a diversified presence across five major retailers tracked by Grips Intelligence.