GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Office Depot, Amazon, Lowe's and Menards from January 1 to July 31, 2026, Deflecto — a subsidiary of Acacia Research (NASDAQ: ACTG) — holds an average product price of $11.65. Office Depot is the brand's largest revenue contributor at 36.6% share, followed closely by Amazon at 32.2%, with Lowe's (18.1%) and Menards (13.1%) rounding out the mix. Revenue trended downward across the May–July 2026 window, falling 6.7% overall and easing another 2.9% in the most recent month. Pricing softened in parallel, with the average selling price declining 10.0% over the period to $10.66. The combination of a balanced two-channel core and simultaneous price and revenue compression suggests margin pressure is the key storyline to watch for Deflecto in the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Deflecto on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Deflecto.
BY REVENUE
Deflecto sells 46% online and 54% offline. Online runs through 2 channels; offline through 3.
Online
46%
54%
Offline
Online channels
46%
Offline channels
54%
BY REVIEW COUNT
Across 322K ratings on 4 channels, Deflecto averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 322K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$8.89
Price
$78K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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