Fire & Smoke Society

Fire & Smoke Society Market Overview

Grips Intelligence in-store data covering January 1 through August 31, 2026 across Amazon and lowes.com shows Fire & Smoke Society, a privately held brand, concentrating the overwhelming majority of its tracked revenue on a single channel, with Amazon accounting for 88.1% of year-to-date sales versus 11.6% at lowes.com. The brand's average product price sits at $13.54 across the tracked period, though monthly pricing has trended higher, rising 6.7% overall before easing 3.5% month-over-month to $14.64. Revenue momentum has moved the other way, falling 25.1% in the most recent month and declining 14.1% across the June through August timeseries window. That divergence between rising average prices and softening revenue suggests unit volume, rather than pricing, is driving the recent pullback. The assortment spans entry-level single-item listings near $9.99 up to multi-item sets priced above $50, giving the brand meaningful room to shift mix as demand shifts.