GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Fire & Smoke Society generated the vast majority of its tracked revenue through Amazon, which accounted for 90.0% of total revenue share, followed by Lowes.com at 8.6% and Menards.com at 1.4%. The brand's average product price stood at $13.59, though its variety pack offerings commanded significantly higher price points, with the 8-Pack Essential Grill Variety Pack averaging $56.60. Notably, Fire & Smoke Society experienced strong recent momentum, with revenue growing 26.0% over the observed trend period. Average pricing remained relatively stable, showing only a slight 0.6% decrease over the same window. This heavy concentration on Amazon suggests both a strong e-commerce foundation and potential opportunity for expanded retail distribution.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 26% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Fire & Smoke Society on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Fire & Smoke Society.
BY REVENUE
Fire & Smoke Society sells 87% online and 13% offline. Online runs through 1 channel; offline through 2. Online share has moved from 0% in Jan to 86% in May.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 26K ratings on 3 channels, Fire & Smoke Society averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 26K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$9.99
Price
$39K
Revenue
$9.99
Price
$28K
Revenue
$38.34
Price
$23K
Revenue
$9.43
Price
$23K
Revenue
$53.45
Price
$18K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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