Fire & Smoke Society

Fire & Smoke Society Market Overview

According to in-store data from Grips Intelligence covering January to April 2026, Fire & Smoke Society generated the vast majority of its tracked revenue through Amazon, which accounted for 91.1% of total revenue share, with Lowes.com and Menards.com contributing 7.1% and 1.8% respectively. The brand experienced strong momentum during this period, with overall revenue growing 21.2% across tracked retailers. Despite this revenue growth, the average product price declined 14.7% over the same timeframe, suggesting a shift toward lower-priced items or increased promotional activity. Fire & Smoke Society's average product price stood at $13.97, though its variety pack offerings commanded significantly higher price points, with the 8-Pack Essential Grill Variety Pack averaging $56.60 on Amazon. This combination of rising revenue and falling average prices points to meaningful volume gains for the brand across its retail footprint.